Web 2.0 Tools Drive Traffic

Web 2.0 Tools Drive Traffic by Karl Kleimeyer


The term 'Web 2.0' has been around for quite some time now, but it is not often clearly defined and there are still many online business owners who are yet to take advantage of its many marketing tools and gadgets.

To put it simply, Web 2.0 is a theory of interactivity and online community. Since its emergence, blogging, social networking and all kinds of interactive tools and applications have come to life on the internet. These are tools that are used for communicating, keeping in touch and sharing photos, but they have also become serious methods of marketing that are now detrimental to the success of online business.

Millions of websites exist online nowadays so simply building a site for your business isn't likely to get you a bunch of traffic. You are competing with people around the world, but if you market yourself correctly this will work to your advantage.

A good place to start is with major social networking sites like Facebook, Twitter, MySpace, LinkedIn and Squidoo. With each of these sites you can create a business account and market your products or services in various ways. On Facebook you can create a fan page with information about your company, photos, discussions, notes and more. On Twitter you can follow people and businesses and get them to follow you by commenting on their posts and sharing relevant information. All of these sites have a major network of contacts you can reach out to and the key to each one is to continually update to keep consistent traffic flowing.

Using videos for marketing has also become very popular as online communities like YouTube have made it possible for anyone to upload a video and for others to comment on and rank each video they watch. People share their videos by email, on blogs and Facebook making it a very interactive process. The more your video gets passed around the more attention your business will get.

Another tool to consider is online forums. By participating in forums that are relevant to your business and posting knowledgeable and informative posts you can drive targeted traffic back to your website by including a link or even a video at the bottom of each post. These are just three ways to take advantage of Web 2.0 tools and drive more traffic to your business' website.


About the Author

Karl Kleimeyer is a business coach and mentor that assists serious entrepreneurs in building a profitable online business with multiple incomes streams. Karl and his team have assisted hundreds of people in generating profits that exceed 6 figures or more in their first year. For more information and to contact Karl, visit: http://ForeverWealthNHealthCreation.com

Leadership: The Art of Pulling vs. Pushing

Leadership: The Art of Pulling vs. Pushing
by: John Stuart Leslie

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As a network marketing leader, I get a lot of feedback from my downline about people who fail to step up. This lead my to question whether the issue was with the leader or the follower.

A leader who has a relationship with a group of people such as a department manager, a drill sergeant or a sports coach often asks for “volunteers” from their team to do something beyond what is expected from the leader.

How the group reacts to the request for volunteers says a lot about the leader and the followers. A leader who does not command respect may not get any response. A great leader however, will get the entire group to volunteer.

Great networking leaders will know what the response will be from a well managed team. One way to find this out is to ask them to go beyond what is expected of them and observing their behavior.

Testing your team in this way (asking for volunteers) can also be called “separating the men from the boys” or “the wheat from the chafe”, or “the cream will rise to the top”, etc. A leader must therefore test their team, observe and learn.

Not only is a lot of information revealed about the motivations and drive among the team, but the degree of respect for the leader can also be revealed.

Those who volunteer go into the “pull” group; those who resist volunteering go into the “push” group. You can “lead a horse to water, but you can’t make him drink”. You have heard this many times. The point is obvious that one must decide they want to do something on their own.

Forcing someone to do something for which they do not having a burning desire is like pushing someone to do something against their will. They must possess the inner drive, the momentum so that you need only pull them along as a leader.

If you are a follower at the moment, examine how you react when your leader asks you to do something. Do they test you in any way? How do you react?

Do you feel resistance when they ask you to do something? Be careful not to be quick to put blame on the leader for failing to be an “effective” leader.

This could be a sabotage maneuver on your part. Perhaps you are not willing to go the extra mile to achieve your goals. Perhaps you are more aligned with the “idea” of having your own business rather than achieving it.

The actual achieving it would require you to change in some way and that it where many people get stuck. This is where leadership comes into play.

The effective leader can see the follower resisting. They know the feelings of being stuck. They can craft a game plan for the person and encourage them to create momentum so they can guide them along the path and pull them towards their goal.

Pushing is not leading. In fact, it is a step backward because you are not in front of them, rather you are behind them. You are in a subordinate position which only creates a relationship of dependency rather than self sufficiency.

As a network marketing leader, when someone falls into the “push” group, it is time to evaluate your strategy and time commitments. You may also wonder if it is you who is failing to be an effective leader.

Are you valuable to those you lead? Do you provide support, knowledge, encouragement and other forms of value to the group that they cannot get by going to a weekend seminar or purchase in a book?


About The Author
John Stuart Leslie
Manifesting 24/7
“Grow Your Network As You Grow Your Self”

John Stuart Leslie is a network marketing professional providing solutions to struggling network marketers looking to stay in the game and achieve their goals.

Check out his blog site at:
http://www.manifesting247365.com
http://ww.manifestingmoney247.com