Friday, July 31, 2009
Meat and Potatoes for Your Affiliate Diet
Meat and Potatoes for Your Affiliate Diet
Posted by Tom Kulzer (AWeber CEO)
Think of banner ads as the spice in your affiliate diet. Sprinkle them around, but for a heartier helping of sales, you’ll need something more solid! Learn to give your visitors longer, more descriptive pre-sales text. Revamp your affiliate advertising using these simple steps:
1. Pull the Reader in
2. Introduce the Product
3. Explain the Product’s Significance
4. Tell the Reader to Make a Purchase
Pull the Reader in
To convince your audience that your text is worth reading, make your first sentence or two very interesting. Make a bold statement, say something seemingly ridiculous, or appeal to your prospect’s emotional side. Then, tie this grabber in with the rest of your copy.
Introduce the Product
What is the product you’re advertising? What does it do? Directly after your grabber, give a compact explanation of your product. Keep this explanation short, while still being very clear. This should still be a very short section of your text.
Explain the Product’s Significance
What will it do for me?
By writing your own copy, you can directly target your unique audience. Make the most of this opportunity! Clearly explain how your readers will benefit from this product.
No one knows your audience like you do. Suggest a variety of product uses just for them, and give examples. This is the time for details - make this section long and rich.
Tell the Reader to Make a Purchase
You’ve come so far - you’ve laid out exactly what the product is and how it will help your unique audience. Now, seal the deal - tell your readers to purchase the product! Include your affiliate link in this section.
This step may sound strange, but it’s necessary. Often, people hear about a product and are genuinely interested, but fail to actually make a purchase. A clear call to a simple action cuts down on buyer ambivalence. Don’t be pushy - just change your verb tenses to the imperative. Instead of:
“If you think that you fit this profile, you might want to think about buying this product.”
Say: “Click here to order an account today.”
Drive Sales - Use Long Copy
If you don’t feel ready to write long copy yourself, ask your affiliate program manager for help! Many companies release well-written articles by respected authors that you can reprint free of charge.
The novelty of the Web is wearing off. People online now are busy. Surfers won’t make a purchase unless you make a great case for what they’ll get out of it. And you’re not going to do that with just a banner ad.
Posted by Tom Kulzer (AWeber CEO)
Think of banner ads as the spice in your affiliate diet. Sprinkle them around, but for a heartier helping of sales, you’ll need something more solid! Learn to give your visitors longer, more descriptive pre-sales text. Revamp your affiliate advertising using these simple steps:
1. Pull the Reader in
2. Introduce the Product
3. Explain the Product’s Significance
4. Tell the Reader to Make a Purchase
Pull the Reader in
To convince your audience that your text is worth reading, make your first sentence or two very interesting. Make a bold statement, say something seemingly ridiculous, or appeal to your prospect’s emotional side. Then, tie this grabber in with the rest of your copy.
Introduce the Product
What is the product you’re advertising? What does it do? Directly after your grabber, give a compact explanation of your product. Keep this explanation short, while still being very clear. This should still be a very short section of your text.
Explain the Product’s Significance
What will it do for me?
By writing your own copy, you can directly target your unique audience. Make the most of this opportunity! Clearly explain how your readers will benefit from this product.
No one knows your audience like you do. Suggest a variety of product uses just for them, and give examples. This is the time for details - make this section long and rich.
Tell the Reader to Make a Purchase
You’ve come so far - you’ve laid out exactly what the product is and how it will help your unique audience. Now, seal the deal - tell your readers to purchase the product! Include your affiliate link in this section.
This step may sound strange, but it’s necessary. Often, people hear about a product and are genuinely interested, but fail to actually make a purchase. A clear call to a simple action cuts down on buyer ambivalence. Don’t be pushy - just change your verb tenses to the imperative. Instead of:
“If you think that you fit this profile, you might want to think about buying this product.”
Say: “Click here to order an account today.”
Drive Sales - Use Long Copy
If you don’t feel ready to write long copy yourself, ask your affiliate program manager for help! Many companies release well-written articles by respected authors that you can reprint free of charge.
The novelty of the Web is wearing off. People online now are busy. Surfers won’t make a purchase unless you make a great case for what they’ll get out of it. And you’re not going to do that with just a banner ad.
Spam: Where it Came From, and How to Escape It
Spam: Where it Came From, and How to Escape It
Posted by Tom Kulzer (AWeber CEO)
In 1936, long before the rise of the personal computer, Hormel Foods created SPAM. In 2002, the company will produce it’s six billionth can of the processed food product. But that mark was passed long ago in the world of Internet spam.
* Who Cooked This!? (How did it all start?)
* Why Does Bad Spam Happen to Good People?
* Stop The Flood to Your Inbox
* Stay Off Spammed Lists in the Future
* Think You’re Not a Spammer? Be Sure.
* The Final Blow
Who Cooked This!? (How did it all start?)
The modern meaning of the word “spam” has nothing to do with spiced ham. In the early 1990’s, a skit by British comedy group Monty Python led to the word’s common usage. “The SPAM Skit” follows a couple struggling to order dinner from a menu consisting entirely of Hormel’s canned ham.
Repetition is key to the skit’s hilarity. The actors cram the word “SPAM” into the 2.5 minute skit more than 104 times! This flood prompted Usenet readers to call unwanted newsgroup postings “spam.” The name stuck.
Spammers soon focused on e-mail, and the terminology moved with them. Today, the word has come out of technical obscurity. Now, “spam” is the common term for “Unsolicited Commercial E-Mail”, or “UCE.”
Why Does Bad Spam Happen to Good People?
Chances are, you’ve been spammed before. Somehow, your e-mail address has found it’s way into the hands of a spammer, and your inbox is suffering the consequences. How does this happen? There are several possibilities.
Backstabbing Businesses
Businesses often keep lists of their customers’ e-mail addresses. This is a completely legitimate practice and, usually, nothing bad comes of it. Sometimes though, the temptation to make a quick buck is too great, and these lists are sold or rented to outside advertisers. The result? A lot of unsolicited e-mail, and a serious breach of trust.
Random Address Generation
Computer programs called random address generators simply “guess” e-mail addresses. Over 100 million hotmail addresses exist - howhard could it be to guess some of them? Unfortunately for many unsuspecting netizens - not too hard. Many spammers also guess at
“standard” addresses, like “support@yourdomain.com”,
“info@yourdomain.com”, and “billing@yourdomain.com.”
Web Spiders
Today’s most insidious list-gathering tools are web spiders. All of the major search engines spider the web, saving information about each page. Spammers use tools that also spider the web, but save any e-mail address they come across. Your personal web page lists your e-mail address? Prepare for an onslaught!
Chat Room Harvesting
ISP’s offer vastly popular chat rooms where users are known only by their screen names. Of course, spammers know that your screen name is the first part of your e-mail address. Why waste time guessing e-mail addresses when a few hours of lurking in a chat room can net a list of actively-used addresses?
The Poor Man’s Bad Marketing Idea
It didn’t work for the phone companies, and it won’t work for e-mail marketers. But, some spammers still keep their own friends-and-family-style e-mail lists. Compiled from the addresses of other known spammers, and people or businesses that the owner has come across in the past, these lists are still illegitimate. Why? Only you can give someone permission to send you e-mail. A friend-of-a-friend’s permission won’t cut it.
Stop The Flood to Your Inbox
Already drowning in spam? Try using your e-mail client’s filters - many provide a way to block specific e-mail addresses. Each time you’re spammed, block the sender’s address. Spammers skip from address to address, and you may be on many lists, but this method will at least slow the flow.
Also, use more than one e-mail address, and keep one “clean.” Many netizens find that this technique turns the spam flood into a trickle. Use one address for only spam-safe activities like e-mailing your friends, or signing on with trustworthy businesses. Never use your clean address on the web! Get a free address to use on the web and in chat rooms.
If nothing else helps, consider changing screen names, or opening an entirely new e-mail account. When you do, you’ll start with a clean, spam-free slate. This time, protect your e-mail address!
Stay Off Spammed Lists in the Future
Want to surf the web without getting sucked into the spam-flood? Prevention is your best policy. Don’t use an easy-to-guess e-mail address. Keep your address clean by not using it for spam-centric activities. Don’t post it on any web pages, and don’t use it in chat rooms or newsgroups.
Before giving your clean e-mail address to a business, check the company out. Are sections of its user agreement dedicated to anti-spam rules? Does a privacy policy explain exactly what will be done with your address? The most considerate companies also post an anti-spam policy written in plain English, so you can be absolutely sure of what you’re getting into.
Think You’re Not a Spammer? Be Sure.
Many a first-time marketer has inadvertently spammed his audience. The first several hundred complaints and some nasty phone messages usually stop him in his tracks. But by then, the spammer may be faced with cleanup bills from his ISP, and a bad reputation that it’s not easy to overcome.
The best way to avoid this situation is to have a clear understanding of what spam is: If anyone who receives your mass e-mails did not specifically ask to hear from you, then you are spamming them.
Stick with your gut. Don’t buy a million addresses for $10, no matter how much the seller swears by them! If something sounds fishy, just say no. You’ll save yourself a lot in the end.
The Final Blow
The online world is turning the tide on spam. In the end, people will stop sending spam because it stops working. Do your part: never buy from a spammer. When your business seeks out technology companies with which to work, only choose those with a staunch anti-spam stance.
Spam has a long history in both the food and e-mail sectors. This year, Hormel Foods opened a real-world museum dedicated to SPAM. While the museum does feature the Monty Python SPAM Skit, there’s no word yet on an unsolicited commercial e-mail exhibit. But, if all upstanding netizens work together, Hormel’s ham in a can will far outlive the Internet plague that is UCE.
Posted by Tom Kulzer (AWeber CEO)
In 1936, long before the rise of the personal computer, Hormel Foods created SPAM. In 2002, the company will produce it’s six billionth can of the processed food product. But that mark was passed long ago in the world of Internet spam.
* Who Cooked This!? (How did it all start?)
* Why Does Bad Spam Happen to Good People?
* Stop The Flood to Your Inbox
* Stay Off Spammed Lists in the Future
* Think You’re Not a Spammer? Be Sure.
* The Final Blow
Who Cooked This!? (How did it all start?)
The modern meaning of the word “spam” has nothing to do with spiced ham. In the early 1990’s, a skit by British comedy group Monty Python led to the word’s common usage. “The SPAM Skit” follows a couple struggling to order dinner from a menu consisting entirely of Hormel’s canned ham.
Repetition is key to the skit’s hilarity. The actors cram the word “SPAM” into the 2.5 minute skit more than 104 times! This flood prompted Usenet readers to call unwanted newsgroup postings “spam.” The name stuck.
Spammers soon focused on e-mail, and the terminology moved with them. Today, the word has come out of technical obscurity. Now, “spam” is the common term for “Unsolicited Commercial E-Mail”, or “UCE.”
Why Does Bad Spam Happen to Good People?
Chances are, you’ve been spammed before. Somehow, your e-mail address has found it’s way into the hands of a spammer, and your inbox is suffering the consequences. How does this happen? There are several possibilities.
Backstabbing Businesses
Businesses often keep lists of their customers’ e-mail addresses. This is a completely legitimate practice and, usually, nothing bad comes of it. Sometimes though, the temptation to make a quick buck is too great, and these lists are sold or rented to outside advertisers. The result? A lot of unsolicited e-mail, and a serious breach of trust.
Random Address Generation
Computer programs called random address generators simply “guess” e-mail addresses. Over 100 million hotmail addresses exist - howhard could it be to guess some of them? Unfortunately for many unsuspecting netizens - not too hard. Many spammers also guess at
“standard” addresses, like “support@yourdomain.com”,
“info@yourdomain.com”, and “billing@yourdomain.com.”
Web Spiders
Today’s most insidious list-gathering tools are web spiders. All of the major search engines spider the web, saving information about each page. Spammers use tools that also spider the web, but save any e-mail address they come across. Your personal web page lists your e-mail address? Prepare for an onslaught!
Chat Room Harvesting
ISP’s offer vastly popular chat rooms where users are known only by their screen names. Of course, spammers know that your screen name is the first part of your e-mail address. Why waste time guessing e-mail addresses when a few hours of lurking in a chat room can net a list of actively-used addresses?
The Poor Man’s Bad Marketing Idea
It didn’t work for the phone companies, and it won’t work for e-mail marketers. But, some spammers still keep their own friends-and-family-style e-mail lists. Compiled from the addresses of other known spammers, and people or businesses that the owner has come across in the past, these lists are still illegitimate. Why? Only you can give someone permission to send you e-mail. A friend-of-a-friend’s permission won’t cut it.
Stop The Flood to Your Inbox
Already drowning in spam? Try using your e-mail client’s filters - many provide a way to block specific e-mail addresses. Each time you’re spammed, block the sender’s address. Spammers skip from address to address, and you may be on many lists, but this method will at least slow the flow.
Also, use more than one e-mail address, and keep one “clean.” Many netizens find that this technique turns the spam flood into a trickle. Use one address for only spam-safe activities like e-mailing your friends, or signing on with trustworthy businesses. Never use your clean address on the web! Get a free address to use on the web and in chat rooms.
If nothing else helps, consider changing screen names, or opening an entirely new e-mail account. When you do, you’ll start with a clean, spam-free slate. This time, protect your e-mail address!
Stay Off Spammed Lists in the Future
Want to surf the web without getting sucked into the spam-flood? Prevention is your best policy. Don’t use an easy-to-guess e-mail address. Keep your address clean by not using it for spam-centric activities. Don’t post it on any web pages, and don’t use it in chat rooms or newsgroups.
Before giving your clean e-mail address to a business, check the company out. Are sections of its user agreement dedicated to anti-spam rules? Does a privacy policy explain exactly what will be done with your address? The most considerate companies also post an anti-spam policy written in plain English, so you can be absolutely sure of what you’re getting into.
Think You’re Not a Spammer? Be Sure.
Many a first-time marketer has inadvertently spammed his audience. The first several hundred complaints and some nasty phone messages usually stop him in his tracks. But by then, the spammer may be faced with cleanup bills from his ISP, and a bad reputation that it’s not easy to overcome.
The best way to avoid this situation is to have a clear understanding of what spam is: If anyone who receives your mass e-mails did not specifically ask to hear from you, then you are spamming them.
Stick with your gut. Don’t buy a million addresses for $10, no matter how much the seller swears by them! If something sounds fishy, just say no. You’ll save yourself a lot in the end.
The Final Blow
The online world is turning the tide on spam. In the end, people will stop sending spam because it stops working. Do your part: never buy from a spammer. When your business seeks out technology companies with which to work, only choose those with a staunch anti-spam stance.
Spam has a long history in both the food and e-mail sectors. This year, Hormel Foods opened a real-world museum dedicated to SPAM. While the museum does feature the Monty Python SPAM Skit, there’s no word yet on an unsolicited commercial e-mail exhibit. But, if all upstanding netizens work together, Hormel’s ham in a can will far outlive the Internet plague that is UCE.
Free Video from Our Confirmed Opt-in Seminar
Ready to optimize your Confirmed Opt-In process?
Join our Education Team for a recording of a recent live seminar for a demonstration of what you need to know to maximize the number of responsive subscribers on your list.
Watch the Confirmed Opt-in Seminar Video
Ready to optimize your Confirmed Opt-In process?
Join our Education Team for a recording of a recent live seminar for a demonstration of what you need to know to maximize the number of responsive subscribers on your list.
Watch the Confirmed Opt-in Seminar Video
Confirmed Opt-in Myths Exposed
Confirmed Opt-in Myths Exposed
Posted by Sean Cohen
Confirmed opt-in as defined by SpamHaus, who is one of the most respected anti spam organizations in the world:
Known as “COI” in the legitimate bulk email industry, also known as “Confirmed Opt-in”, “Verified Opt-in” or sometimes “Double Opt-in”.
With Closed-Loop Opt-in the Recipient has verifiably confirmed permission for the address to be included on the specific mailing list, by confirming (responding to) the list subscription request verification. This is the standard practice for all responsible Internet mailing lists, it ensures users are properly subscribed, from a working address, and with the address owner’s consent.
In the event of “spam” accusation:
The Bulk Email Sender is fully and legally protected because the reply to the Subscription Confirmation Request received back from the recipient proves that the recipient did in fact opt-in and grant verifiable consent for the mailings.
Source:Spamhaus Website
Numerous myths have circulated regarding confirmed opt-in and its effects. There are many misconceptions out there, and we’d like to help clear those up.
Myth 1: My List Size Will Decrease Because Of Confirmed Opt-In.
Some addresses entered into your form will not confirm — that much is true. The percentage of addresses that don’t confirm depends on many factors, including the quality of your traffic and how effective your thank-you page, confirmation message and incentive for confirming are.
Percentages aside, there are compelling reasons that having fewer addresses on your list is a good thing.
Sometimes Less is Better
I know. You may be asking, “How can a decreased list size be a good thing?” Well, let’s consider:
5-20% of all web form submissions are undeliverable right off the bat.
This means that of your total list size you can cut that by 5-20% because these email addresses are simply dead. Remember these are not temporary undeliverable but permanent dead addresses.
Now, add on the bogus and malicious sign ups that undoubtedly will happen. For example, someone comes to your website and decides to put in bob@aol.com. Well, bob@aol.com was once a real email address and because you were not using confirmed opt-in you are now classified as an unintentional spammer.
A recent study by MarketingSherpa and KnowledgeStorm found that only 68% of users always enter a valid email address.
So, nearly a third of respondents knowingly enter bogus email addresses.
- Source
ISPs do not differentiate between unintentional spammers or actual spammers. The potential for you to be blocked or even worse, blacklisted, remains the same.
Less Can Be More Too
A study done by AWeber shows that using confirmed opt-in also reduces unsubscribes and complaints. This means that you keep more of your subscribers (the ones that actually want your email).
Read more about that here.
Myth 2: My Mailing List Is Different! I Don’t Need Confirmed Opt-In.
Let’s be clear, confirmed opt-in is for all businesses, plain and simple. Anyone collecting subscribers and in turn sending email needs to confirm that those people intended to sign up to your mailing list and want to receive your email.
In this age of email regulations and massive volumes of spam email, deliverability can be an issue. Why increase your chances of not getting delivered by putting yourself at risk.
Myth 3: No One Else Uses Confirmed Opt-In. Why Should I?
This is simply not accurate. Our own campaigns here at AWeber use confirmed opt-in for all email marketing activities. When someone signs up for a Test Drive of AWeber, they must confirm.
After setting up an account, if they want to receive our customer training email course, they must confirm. The same goes for our affiliates and their email training. Even when someone subscribes to our blog, they must confirm.
Ok, but AWeber must practice what they preach, who else?
If you want to sign up for the mailing lists of these organizations you will need to first confirm:
CNN Microsoft
Oprah, CNet bellagio.com
IRS.gov weather.com
ign.com maxim.com
tgifridays.com olivegarden.com
pbs.org visitpa.com
Whitehouse.gov
The list goes on and on…
Myth 4: Subscribers In My Market Don’t Know How To Confirm.
The simple solution is to tell them. The first page after someone fills in an opt-in form, commonly called a “thank you page” should tell the visitor exactly what to do next. Often this is done most effectively with a picture showing visitors what the confirmation email will look like.
An excellent example is our test drive sign up video on the thank you page showing visitors what to do.
One variation of this myth is:
“Subscribers in my market don’t know how to click an email link.”
Honestly, if they can’t click a link then you probably should be marketing your business offline. If someone can find your website online I guarantee they can click a link.
Myth 5: My Sales Will Decrease Because Of Confirmed Opt-In.
Have you tested this assumption? The answer is always, “No, but I just assume” or “No, my colleague told me it would hurt sales”.
It’s best not to assume anything, but rather to seek out your own answers by testing and observing your own campaigns. We have found from our own testing that while the raw number of email addresses on our list declined when we switched to confirmed opt-in, sales did not.
This means that the people who did confirm were the ones that truly wanted the information that they had to offer and the ones that didn’t were not left to bloat the mailing list.
Grow Your Business Without Risk
Will your results be exactly the same as AWeber or even anyone else? This can only be determined by proper testing and measuring.
Use confirmed opt-in as an opportunity to make sure that your lists are 100% clean and that you know without a doubt that 100% of the people receiving your mail have specifically requested it themselves.
Spend your time and energy building your business with subscribers who want to hear from you rather than dealing with issues created by people who don’t want to hear from you.
Posted by Sean Cohen
Confirmed opt-in as defined by SpamHaus, who is one of the most respected anti spam organizations in the world:
Known as “COI” in the legitimate bulk email industry, also known as “Confirmed Opt-in”, “Verified Opt-in” or sometimes “Double Opt-in”.
With Closed-Loop Opt-in the Recipient has verifiably confirmed permission for the address to be included on the specific mailing list, by confirming (responding to) the list subscription request verification. This is the standard practice for all responsible Internet mailing lists, it ensures users are properly subscribed, from a working address, and with the address owner’s consent.
In the event of “spam” accusation:
The Bulk Email Sender is fully and legally protected because the reply to the Subscription Confirmation Request received back from the recipient proves that the recipient did in fact opt-in and grant verifiable consent for the mailings.
Source:Spamhaus Website
Numerous myths have circulated regarding confirmed opt-in and its effects. There are many misconceptions out there, and we’d like to help clear those up.
Myth 1: My List Size Will Decrease Because Of Confirmed Opt-In.
Some addresses entered into your form will not confirm — that much is true. The percentage of addresses that don’t confirm depends on many factors, including the quality of your traffic and how effective your thank-you page, confirmation message and incentive for confirming are.
Percentages aside, there are compelling reasons that having fewer addresses on your list is a good thing.
Sometimes Less is Better
I know. You may be asking, “How can a decreased list size be a good thing?” Well, let’s consider:
5-20% of all web form submissions are undeliverable right off the bat.
This means that of your total list size you can cut that by 5-20% because these email addresses are simply dead. Remember these are not temporary undeliverable but permanent dead addresses.
Now, add on the bogus and malicious sign ups that undoubtedly will happen. For example, someone comes to your website and decides to put in bob@aol.com. Well, bob@aol.com was once a real email address and because you were not using confirmed opt-in you are now classified as an unintentional spammer.
A recent study by MarketingSherpa and KnowledgeStorm found that only 68% of users always enter a valid email address.
So, nearly a third of respondents knowingly enter bogus email addresses.
- Source
ISPs do not differentiate between unintentional spammers or actual spammers. The potential for you to be blocked or even worse, blacklisted, remains the same.
Less Can Be More Too
A study done by AWeber shows that using confirmed opt-in also reduces unsubscribes and complaints. This means that you keep more of your subscribers (the ones that actually want your email).
Read more about that here.
Myth 2: My Mailing List Is Different! I Don’t Need Confirmed Opt-In.
Let’s be clear, confirmed opt-in is for all businesses, plain and simple. Anyone collecting subscribers and in turn sending email needs to confirm that those people intended to sign up to your mailing list and want to receive your email.
In this age of email regulations and massive volumes of spam email, deliverability can be an issue. Why increase your chances of not getting delivered by putting yourself at risk.
Myth 3: No One Else Uses Confirmed Opt-In. Why Should I?
This is simply not accurate. Our own campaigns here at AWeber use confirmed opt-in for all email marketing activities. When someone signs up for a Test Drive of AWeber, they must confirm.
After setting up an account, if they want to receive our customer training email course, they must confirm. The same goes for our affiliates and their email training. Even when someone subscribes to our blog, they must confirm.
Ok, but AWeber must practice what they preach, who else?
If you want to sign up for the mailing lists of these organizations you will need to first confirm:
CNN Microsoft
Oprah, CNet bellagio.com
IRS.gov weather.com
ign.com maxim.com
tgifridays.com olivegarden.com
pbs.org visitpa.com
Whitehouse.gov
The list goes on and on…
Myth 4: Subscribers In My Market Don’t Know How To Confirm.
The simple solution is to tell them. The first page after someone fills in an opt-in form, commonly called a “thank you page” should tell the visitor exactly what to do next. Often this is done most effectively with a picture showing visitors what the confirmation email will look like.
An excellent example is our test drive sign up video on the thank you page showing visitors what to do.
One variation of this myth is:
“Subscribers in my market don’t know how to click an email link.”
Honestly, if they can’t click a link then you probably should be marketing your business offline. If someone can find your website online I guarantee they can click a link.
Myth 5: My Sales Will Decrease Because Of Confirmed Opt-In.
Have you tested this assumption? The answer is always, “No, but I just assume” or “No, my colleague told me it would hurt sales”.
It’s best not to assume anything, but rather to seek out your own answers by testing and observing your own campaigns. We have found from our own testing that while the raw number of email addresses on our list declined when we switched to confirmed opt-in, sales did not.
This means that the people who did confirm were the ones that truly wanted the information that they had to offer and the ones that didn’t were not left to bloat the mailing list.
Grow Your Business Without Risk
Will your results be exactly the same as AWeber or even anyone else? This can only be determined by proper testing and measuring.
Use confirmed opt-in as an opportunity to make sure that your lists are 100% clean and that you know without a doubt that 100% of the people receiving your mail have specifically requested it themselves.
Spend your time and energy building your business with subscribers who want to hear from you rather than dealing with issues created by people who don’t want to hear from you.
Email Newsletter Open Rates
Email Newsletter Open Rates: April 2008
Posted by Justin Premick
Think you know the best day and time to send your email newsletter?
Ever wonder if your fellow email marketers are all sending at the same time you do?
Convinced your open rate is too low (or amazingly high)?
Some recent statistics pulled from all AWeber users may help you answer these questions:
What Kind of Open Rates Are People Getting?
If you’re sending HTML emails, you probably use your open rate to help gauge your success.
Even though it’s not a perfect measure of whether people are actually opening and reading your emails, it’s useful as a relative measure:
If it goes up over a short period of time, more people are probably reading
If it falls over a short period of time, it’s almost certain fewer people are reading.
Plus, all other things being equal, it can give you some motivation (if your open rates are lower than other senders’) or satisfaction (if your rates are higher).
So, here goes…
Average Open Rate Last Month: 13.6%
When Is/Was The Best Day To Send?
You’ll often hear (at least, I often hear) that Tuesday is the optimal day to send, because on Monday people are catching up from the weekend, and that on Tuesday morning you’ll have their undivided attention before they jump into their work for the upcoming week.
Do the numbers back up that theory? Let’s see.
The breakdown of open rates by day of the week:
Monday
13.67%
Tuesday
13.21%
Wednesday
14.07%
Thursday
14.52%
Friday
13.25%
Saturday
12.09%
Sunday
13.26%
Last month, Tuesday was actually the second-worst day to send, at least if you’re measuring by open rates.
(While we’re breaking assumptions, I should point out this, too: the hour of the day that got the best open rate was not 8-9AM, or 9-10AM, but in fact 2-3PM Eastern Time — email newsletters sent during that hour last month enjoyed a 19.1% open rate.)
Does This Mean I Should Switch My Campaigns To Thursdays?
In a word: No.
Don’t break with your readers’ expectations just to try to follow the latest day of the week stats. You might actually reduce your open rate by doing so.
In both March and February, Thursday newsletters got the 3rd-worst opens vs. the rest of the week.
I hesitated a little to publish these stats, because I’m concerned that people might flock to sending their newsletters at the day or time that happened to get the best results lately.
Please, don’t drastically change your sending times/days just because you see that the average last month, or any month, happened to be higher on a different day or time.
Yes, you might eventually be able to shift your sending schedule, or split test some broadcasts, but if you up and move everything, you may throw off subscribers who are used to hearing from you at the usual time.
“It’s So Busy, Nobody Goes There Anymore”
To get at the other reason for not shifting your sending based on these stats, let’s paraphrase Yogi Berra (see above).
If everyone switches their sending schedule to send on say, Thursday, then recipients will start getting a ton of email that day, and start paying less attention to each individual email.
One possible reason for Thursday’s success last month may be that it wasn’t as popular as say, Tuesday or Wednesday for sending email:
Percentage of Newsletters Sent by Day
Monday
16.0%
Tuesday
17.7%
Wednesday
16.9%
Thursday
16.6%
Friday
15.2%
Saturday
8.8%
Sunday
8.8%
Those higher-volume days mean more emails in readers’ inboxes, which might contribute to reduced open rates. Following that reasoning, some people may look at the low weekend volume (more email newsletters were sent on Tuesdays than on Saturdays and Sundays combined) and see an opportunity to get their audiences’ undivided attention.
My main point in showing these is to point out that our assumptions about what works are often quite wrong, and that you ultimately have to test for yourself to see what best suits your audience.
Some Inspiration… And Some Help
Are you getting better open rates than this?
If so, GREAT! Give yourself a pat on the back…
…but don’t get complacent. Open rates aren’t the be-all, end-all of email metrics. They don’t guarantee that people are reading your emails, only that they have images turned on and that they probably saw your email for at least a moment.
Plus, there’s always room for improvement, right?
Some ideas that can help you raise your open rates:
Ask people to add you to their address books. Some email programs will display images from senders who are in the recipient’s contact list.
If you are putting pictures in your emails, use the ALT text for those images to pique readers’ interest in what the picture is, so that they enable images. Or, just directly ask readers to turn on images!
Add a picture of yourself to your emails, near/next to your signature. People like seeing your smiling face, and if they see it in one of your emails, they may be more likely to turn on images to see it again later.
What statistics/benchmarks would you like to see and/or learn more about?
Share your requests below or email me your suggestions or drop me a line on Twitter!
Posted by Justin Premick
Think you know the best day and time to send your email newsletter?
Ever wonder if your fellow email marketers are all sending at the same time you do?
Convinced your open rate is too low (or amazingly high)?
Some recent statistics pulled from all AWeber users may help you answer these questions:
What Kind of Open Rates Are People Getting?
If you’re sending HTML emails, you probably use your open rate to help gauge your success.
Even though it’s not a perfect measure of whether people are actually opening and reading your emails, it’s useful as a relative measure:
If it goes up over a short period of time, more people are probably reading
If it falls over a short period of time, it’s almost certain fewer people are reading.
Plus, all other things being equal, it can give you some motivation (if your open rates are lower than other senders’) or satisfaction (if your rates are higher).
So, here goes…
Average Open Rate Last Month: 13.6%
When Is/Was The Best Day To Send?
You’ll often hear (at least, I often hear) that Tuesday is the optimal day to send, because on Monday people are catching up from the weekend, and that on Tuesday morning you’ll have their undivided attention before they jump into their work for the upcoming week.
Do the numbers back up that theory? Let’s see.
The breakdown of open rates by day of the week:
Monday
13.67%
Tuesday
13.21%
Wednesday
14.07%
Thursday
14.52%
Friday
13.25%
Saturday
12.09%
Sunday
13.26%
Last month, Tuesday was actually the second-worst day to send, at least if you’re measuring by open rates.
(While we’re breaking assumptions, I should point out this, too: the hour of the day that got the best open rate was not 8-9AM, or 9-10AM, but in fact 2-3PM Eastern Time — email newsletters sent during that hour last month enjoyed a 19.1% open rate.)
Does This Mean I Should Switch My Campaigns To Thursdays?
In a word: No.
Don’t break with your readers’ expectations just to try to follow the latest day of the week stats. You might actually reduce your open rate by doing so.
In both March and February, Thursday newsletters got the 3rd-worst opens vs. the rest of the week.
I hesitated a little to publish these stats, because I’m concerned that people might flock to sending their newsletters at the day or time that happened to get the best results lately.
Please, don’t drastically change your sending times/days just because you see that the average last month, or any month, happened to be higher on a different day or time.
Yes, you might eventually be able to shift your sending schedule, or split test some broadcasts, but if you up and move everything, you may throw off subscribers who are used to hearing from you at the usual time.
“It’s So Busy, Nobody Goes There Anymore”
To get at the other reason for not shifting your sending based on these stats, let’s paraphrase Yogi Berra (see above).
If everyone switches their sending schedule to send on say, Thursday, then recipients will start getting a ton of email that day, and start paying less attention to each individual email.
One possible reason for Thursday’s success last month may be that it wasn’t as popular as say, Tuesday or Wednesday for sending email:
Percentage of Newsletters Sent by Day
Monday
16.0%
Tuesday
17.7%
Wednesday
16.9%
Thursday
16.6%
Friday
15.2%
Saturday
8.8%
Sunday
8.8%
Those higher-volume days mean more emails in readers’ inboxes, which might contribute to reduced open rates. Following that reasoning, some people may look at the low weekend volume (more email newsletters were sent on Tuesdays than on Saturdays and Sundays combined) and see an opportunity to get their audiences’ undivided attention.
My main point in showing these is to point out that our assumptions about what works are often quite wrong, and that you ultimately have to test for yourself to see what best suits your audience.
Some Inspiration… And Some Help
Are you getting better open rates than this?
If so, GREAT! Give yourself a pat on the back…
…but don’t get complacent. Open rates aren’t the be-all, end-all of email metrics. They don’t guarantee that people are reading your emails, only that they have images turned on and that they probably saw your email for at least a moment.
Plus, there’s always room for improvement, right?
Some ideas that can help you raise your open rates:
Ask people to add you to their address books. Some email programs will display images from senders who are in the recipient’s contact list.
If you are putting pictures in your emails, use the ALT text for those images to pique readers’ interest in what the picture is, so that they enable images. Or, just directly ask readers to turn on images!
Add a picture of yourself to your emails, near/next to your signature. People like seeing your smiling face, and if they see it in one of your emails, they may be more likely to turn on images to see it again later.
What statistics/benchmarks would you like to see and/or learn more about?
Share your requests below or email me your suggestions or drop me a line on Twitter!
Email Deliverability Tips
Email Deliverability Tips
Posted by Tom Kulzer (AWeber CEO)
Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification.
Permission
Confirming that the people who ask for your information have actually requested to be on your list is the number one step in the battle for deliverability. You should be using a process called confirmed opt-in or verified opt-in to send a unique link to the attempted subscriber when they request information. Before adding the person to your list they must click that unique link verifying that they are indeed the same person that owns the email address and requested to subscribe.
Subscriber Addresses
When requesting website visitors to opt-in ask for their “real” or “primary” email address instead of a free email address like Yahoo or Hotmail. Free emails tend to be throw away accounts and typically have a shorter lifetime than a primary ISP address.
List Maintenance
Always promptly remove undeliverable addresses that bounce when sending email to them. An address that bounces with a permanent error 2-3 times in a 30 day period should be removed from the list. ISP’s track what percentage of your newsletters bounce and will block them if you attempt to continually deliver messages to closed subscriber mailboxes.
Message Format
Usage of HTML messages to allow for text formatting, multiple columns, images, and brand recognition is growing in popularity and is widely supported by most email client software. Most spam is also HTML formatted and thus differentiating between requested email and spam HTML messages can be difficult. A 2004 study by AWeber .com shows that plain text messages are undeliverable 1.15% of the time and HTML only messages were undeliverable 2.3%. If sending HTML it is important to always send a plain text alternative message, also called text/HTML multi-part mime format.
Content
Many ISP’s filter based on the content that appears within the message text.
Website URL:
Research potential newsletter advertisers before allowing them to place ads in your newsletter issues. If they have used their website URL to send spam, just having their URL appear in your newsletter could cause the entire message to be filtered.
Words/phrases:
Choose your language carefully when crafting messages. Avoid hot button topics often found in spam such as medication, mortgages, making money, and pornography. If you do need to use words that might be filtered, don’t attempt to obfuscate words with extra characters or odd spelling, you’ll just make your messages appear more spam like.
Images:
Avoid creating messages that are entirely images. Use images sparingly, if at all. Commonly used open rate tracking technology uses images to calculate opens. You may choose to disable open rate tracking to avoid being filtered based on image content.
Attachments:
With viruses running rampant and spreading thru the usage of malicious email attachments many users are wary of attached documents. It’s often better to link to files via a website URL to reduce recipient fear of attachments and reduce the overall message size.
CAN-SPAM Compliance
The January 2004 Federal CAN-SPAM law introduced a number of rules regarding the delivery of email. It’s important you have your legal counsel review your practices and ensure you are in compliance. The two most important rules include having a valid postal mail address listed in all commercial messages and a working unsubscribe link that is promptly honored to remove the subscriber from future messages.
Reputation
Reputation services are often used by large ISP’s as a way to vet email senders regarding their email practices and policies. Businesses listed with these services are then given less stringent filtering or no filtering at all. Several reputation services are:
* http://www.isipp.com/iadb.php
* http://www.bondedsender.com
* http://www.habeas.com
Relationships & Whitelisting
Contact with major ISP’s and email providers is essential in letting them know about your requested subscriber email. Many large providers such as AOL and Yahoo have specific whitelisting programs and postmaster website areas to ensure your email is delivered as long as you meet their policies and procedures in handling your opt-in list.
Email deliverability is about ensuring requested opt-in email is delivered to the intended recipient. While no single tip will enable you to get 100% of your email delivered each one utilized as a group can go a long way to reaching that goal
Posted by Tom Kulzer (AWeber CEO)
Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification.
Permission
Confirming that the people who ask for your information have actually requested to be on your list is the number one step in the battle for deliverability. You should be using a process called confirmed opt-in or verified opt-in to send a unique link to the attempted subscriber when they request information. Before adding the person to your list they must click that unique link verifying that they are indeed the same person that owns the email address and requested to subscribe.
Subscriber Addresses
When requesting website visitors to opt-in ask for their “real” or “primary” email address instead of a free email address like Yahoo or Hotmail. Free emails tend to be throw away accounts and typically have a shorter lifetime than a primary ISP address.
List Maintenance
Always promptly remove undeliverable addresses that bounce when sending email to them. An address that bounces with a permanent error 2-3 times in a 30 day period should be removed from the list. ISP’s track what percentage of your newsletters bounce and will block them if you attempt to continually deliver messages to closed subscriber mailboxes.
Message Format
Usage of HTML messages to allow for text formatting, multiple columns, images, and brand recognition is growing in popularity and is widely supported by most email client software. Most spam is also HTML formatted and thus differentiating between requested email and spam HTML messages can be difficult. A 2004 study by AWeber .com shows that plain text messages are undeliverable 1.15% of the time and HTML only messages were undeliverable 2.3%. If sending HTML it is important to always send a plain text alternative message, also called text/HTML multi-part mime format.
Content
Many ISP’s filter based on the content that appears within the message text.
Website URL:
Research potential newsletter advertisers before allowing them to place ads in your newsletter issues. If they have used their website URL to send spam, just having their URL appear in your newsletter could cause the entire message to be filtered.
Words/phrases:
Choose your language carefully when crafting messages. Avoid hot button topics often found in spam such as medication, mortgages, making money, and pornography. If you do need to use words that might be filtered, don’t attempt to obfuscate words with extra characters or odd spelling, you’ll just make your messages appear more spam like.
Images:
Avoid creating messages that are entirely images. Use images sparingly, if at all. Commonly used open rate tracking technology uses images to calculate opens. You may choose to disable open rate tracking to avoid being filtered based on image content.
Attachments:
With viruses running rampant and spreading thru the usage of malicious email attachments many users are wary of attached documents. It’s often better to link to files via a website URL to reduce recipient fear of attachments and reduce the overall message size.
CAN-SPAM Compliance
The January 2004 Federal CAN-SPAM law introduced a number of rules regarding the delivery of email. It’s important you have your legal counsel review your practices and ensure you are in compliance. The two most important rules include having a valid postal mail address listed in all commercial messages and a working unsubscribe link that is promptly honored to remove the subscriber from future messages.
Reputation
Reputation services are often used by large ISP’s as a way to vet email senders regarding their email practices and policies. Businesses listed with these services are then given less stringent filtering or no filtering at all. Several reputation services are:
* http://www.isipp.com/iadb.php
* http://www.bondedsender.com
* http://www.habeas.com
Relationships & Whitelisting
Contact with major ISP’s and email providers is essential in letting them know about your requested subscriber email. Many large providers such as AOL and Yahoo have specific whitelisting programs and postmaster website areas to ensure your email is delivered as long as you meet their policies and procedures in handling your opt-in list.
Email deliverability is about ensuring requested opt-in email is delivered to the intended recipient. While no single tip will enable you to get 100% of your email delivered each one utilized as a group can go a long way to reaching that goal
Do Your Potential Customers Forget About You?
Do Your Potential Customers Forget About You?
Posted by Tom Kulzer (AWeber CEO)
Your web business probably gets product inquiries from potential customers around the globe. Inquiries come via e-mail and your web site, and you try to send information to each hot prospect as quickly as you can. You know that you can drastically increase the likelihood of making a sale by satisfying each person’s need for information quickly!
But, after you’ve delivered that first bit of information to your prospect, do you send him any further information?
If you are like most Internet marketers, you don’t.
When you don’t follow that initial message with additional information later on, you let a valuable prospect slip from your grasp! This is a potential customer who may have been very interested in your products, but who lost your contact information, or was too busy to make a purchase when your first message reached him.
Often, a prospect will purposely put off making a purchase, to see if you find him important enough to follow up with later. When he doesn’t receive a follow up message from you, he will take his business elsewhere.
Posted by Tom Kulzer (AWeber CEO)
Your web business probably gets product inquiries from potential customers around the globe. Inquiries come via e-mail and your web site, and you try to send information to each hot prospect as quickly as you can. You know that you can drastically increase the likelihood of making a sale by satisfying each person’s need for information quickly!
But, after you’ve delivered that first bit of information to your prospect, do you send him any further information?
If you are like most Internet marketers, you don’t.
When you don’t follow that initial message with additional information later on, you let a valuable prospect slip from your grasp! This is a potential customer who may have been very interested in your products, but who lost your contact information, or was too busy to make a purchase when your first message reached him.
Often, a prospect will purposely put off making a purchase, to see if you find him important enough to follow up with later. When he doesn’t receive a follow up message from you, he will take his business elsewhere.
How Article Marketing Can Help You with Your Link Popularity
How Article Marketing Can Help You with Your Link Popularity
by: Jeyanth Watson
i
Link popularity is so very important today in the arena of natural search engine rankings. The presence of so many of the link building services and the services allowing the web masters to buy high PR links.
But how do you achieve link popularity and do it with a minimal cost? Sure, you can buy links, but are they really cost effective? My biased opinion is that they are not.
But in my also biased opinion, article writing for link popularity is very cost effective, especially if you are just getting started online and have more time than money to spend on link building services or to buy high PR links.
How does it work?
With article marketing, you write articles that are tightly themed to the niche market of your web site. You include in those articles a link or two to your own web site, with anchor text that corresponds to a keyword for which you want to have high link popularity.
Next, you submit those articles to various online article directories, and when they publish the articles, you will receive back links with your anchor text link included in the articles.
Those back links create link popularity for you at a much lower cost than paying for the links.
One useful thing to think about:
When you are writing articles for the circulation, submit many articles to a few article directories that are big, get big traffic and have RSS delivery to other sites.
When you are writing articles for link popularity, write a few articles and submit them to every article directory, no matter how big or small. That will create more back links.
About The Author
The author highlights the importance of article submissions in link building and how you can increase your web sites visibility without even spending on link building services and to buy high PR links.
by: Jeyanth Watson
i
Link popularity is so very important today in the arena of natural search engine rankings. The presence of so many of the link building services and the services allowing the web masters to buy high PR links.
But how do you achieve link popularity and do it with a minimal cost? Sure, you can buy links, but are they really cost effective? My biased opinion is that they are not.
But in my also biased opinion, article writing for link popularity is very cost effective, especially if you are just getting started online and have more time than money to spend on link building services or to buy high PR links.
How does it work?
With article marketing, you write articles that are tightly themed to the niche market of your web site. You include in those articles a link or two to your own web site, with anchor text that corresponds to a keyword for which you want to have high link popularity.
Next, you submit those articles to various online article directories, and when they publish the articles, you will receive back links with your anchor text link included in the articles.
Those back links create link popularity for you at a much lower cost than paying for the links.
One useful thing to think about:
When you are writing articles for the circulation, submit many articles to a few article directories that are big, get big traffic and have RSS delivery to other sites.
When you are writing articles for link popularity, write a few articles and submit them to every article directory, no matter how big or small. That will create more back links.
About The Author
The author highlights the importance of article submissions in link building and how you can increase your web sites visibility without even spending on link building services and to buy high PR links.
What You Should Know About Blogging
What You Should Know About Blogging by KC Jackson
Are you mindful of the new manner to keep your acquaintances updated of the affairs happening in your life? This is a fresh way in the internet that can let you keep a personal diary that can be viewed by some people. This is called the weblog or more popularly recognized as the blog or blogging.
A blog is like a diary where you can publish or post your daily actions on a regular basis. The term blog is the short term for web log. Blogging is the act of adding, composing and maintaining a blog.
There are various types of blogs. These are the following:
Personal web log this is the most known type of blog used in some of the social hub in the network. This is determined as the on-line diary or journal, where you can post your poem and other literature piece.
Cultural blog it talks about all about music, arts, theater and other favorite culture.
Topic web log it focuses on the purpose like some of the search engines here now. Numerous authors who want to write about something obscure can use it.
Business blog this talk about the stock market and other business associated topics. It is also use to promote businesses, to talk about economic science in forum type and manage info.
Science blog it is the mode used to disseminate info and data. However, scientists simply use this manner for simplified scientific data and info because they believe that it could damage the credibility of their science as many individuals can read it.
Moblog it contains all the information from a mobile phone.
Collaborative web log this kind of web log is written by two or more authors. Particular site is open for all the writers to write together with others.
Eclectic blog it focuses on niches separately or collaboratively made.
Educational blog this is utilized by students to register the things they learned from their teacher including the actions done in a day.
Directory web log this blog gives a natural update of all the visited links. It focuses on particular news and occurrences.
Forum web log it functions as an internet forum. It permits two or more bloggers to post discussion on the net.
Spam blog this is a form of coaxing advertising. Ordinarily known for the name splogs. It is characterized by the use of bold letters and self-claim adverts.
There are many web-based web log journals available online. You can post your own blog, too. Anyone can begin writing a blog. In many cases, it is free. How do you begin producing a blog?
Here is how, follow the following steps in publishing a blog.
1. There are many blog sites accessible online that provides free blog posting. They also offer free accounts with numerous features.
2. You can blog in private and in open. Many blog site offer a blog that carries a password, only a few can read your blog. You can also post a blog that can be read by anyone.
3. You will be given an choice to choose the scheme of your blog site. You can edit your own color, layouts and schemes according to your taste and personality.
4. You can your own blog and post it afterwards.
5. Many offer more schemes for you to personalize your own web log site. You can even post a picture and testimonials from friends like most of the friendly hub do today.
6. By sending the URL to your friends, you can now publish your own blog.
You should keep your writings fascinating as it can be. Do not concentrate on topics that subscribers do not find interesting. Remember to post only writings that are not offensive so subscribers will become more involved in your pieces of writing. You should also verify your spellings and other relevant mistakes that can ruin your credibility as a writer.
Use words that can be easily understood by readers. Proofread your pieces of writing before posting. Never replicate others blog, you can be issued a case called plagiarism.
With this, you are able to let the individuals know about what you want to speak. Info will be simpler to deliver this time. Visit some web log sites and start writing your emotions.
About the Author
KC Jackson is a marketer and avid follower of the latest personal development news. To take advantage of this inside knowledge, more make sure you check out his site at: http://www.bargainbuy.freecp.net/opportunity
Are you mindful of the new manner to keep your acquaintances updated of the affairs happening in your life? This is a fresh way in the internet that can let you keep a personal diary that can be viewed by some people. This is called the weblog or more popularly recognized as the blog or blogging.
A blog is like a diary where you can publish or post your daily actions on a regular basis. The term blog is the short term for web log. Blogging is the act of adding, composing and maintaining a blog.
There are various types of blogs. These are the following:
Personal web log this is the most known type of blog used in some of the social hub in the network. This is determined as the on-line diary or journal, where you can post your poem and other literature piece.
Cultural blog it talks about all about music, arts, theater and other favorite culture.
Topic web log it focuses on the purpose like some of the search engines here now. Numerous authors who want to write about something obscure can use it.
Business blog this talk about the stock market and other business associated topics. It is also use to promote businesses, to talk about economic science in forum type and manage info.
Science blog it is the mode used to disseminate info and data. However, scientists simply use this manner for simplified scientific data and info because they believe that it could damage the credibility of their science as many individuals can read it.
Moblog it contains all the information from a mobile phone.
Collaborative web log this kind of web log is written by two or more authors. Particular site is open for all the writers to write together with others.
Eclectic blog it focuses on niches separately or collaboratively made.
Educational blog this is utilized by students to register the things they learned from their teacher including the actions done in a day.
Directory web log this blog gives a natural update of all the visited links. It focuses on particular news and occurrences.
Forum web log it functions as an internet forum. It permits two or more bloggers to post discussion on the net.
Spam blog this is a form of coaxing advertising. Ordinarily known for the name splogs. It is characterized by the use of bold letters and self-claim adverts.
There are many web-based web log journals available online. You can post your own blog, too. Anyone can begin writing a blog. In many cases, it is free. How do you begin producing a blog?
Here is how, follow the following steps in publishing a blog.
1. There are many blog sites accessible online that provides free blog posting. They also offer free accounts with numerous features.
2. You can blog in private and in open. Many blog site offer a blog that carries a password, only a few can read your blog. You can also post a blog that can be read by anyone.
3. You will be given an choice to choose the scheme of your blog site. You can edit your own color, layouts and schemes according to your taste and personality.
4. You can your own blog and post it afterwards.
5. Many offer more schemes for you to personalize your own web log site. You can even post a picture and testimonials from friends like most of the friendly hub do today.
6. By sending the URL to your friends, you can now publish your own blog.
You should keep your writings fascinating as it can be. Do not concentrate on topics that subscribers do not find interesting. Remember to post only writings that are not offensive so subscribers will become more involved in your pieces of writing. You should also verify your spellings and other relevant mistakes that can ruin your credibility as a writer.
Use words that can be easily understood by readers. Proofread your pieces of writing before posting. Never replicate others blog, you can be issued a case called plagiarism.
With this, you are able to let the individuals know about what you want to speak. Info will be simpler to deliver this time. Visit some web log sites and start writing your emotions.
About the Author
KC Jackson is a marketer and avid follower of the latest personal development news. To take advantage of this inside knowledge, more make sure you check out his site at: http://www.bargainbuy.freecp.net/opportunity
Thursday, July 30, 2009
Positioning Your Information Products For Success
Positioning Your Information Products For Success
by: Neil Asher
i
Those of us involved in information marketing often like to think we are different from traditional marketers. But we can still learn a lot from the experiences of retail advertisers, especially the giants who paved the way in the last century.
One of the basic tenets of mass marketing is something known as “positioning.” In Internet marketing terminology, it’s what we like to call “establishing your niche.”
There’s a classic example of positioning that I’d like to share with you. It involved the company Johnson & Johnson, years ago. I learned about this from Al Reis and Jack Trout, the “positioning guys” who created Johnson & Johnson’s Baby Shampoo.
Anyone who knows this product will agree that Johnson & Johnson’s Baby Shampoo is a great shampoo. They could’ve taken their shampoo and said, “You know what? This is so good. Why don’t we call it “Human Shampoo?” There’s a lot bigger market for human than for babies, right?
Or they could’ve even zoomed out and said, “This is Animal Shampoo.” Humans are animals, too, so why not market it as “critter shampoo.” It’s shampoo for all of life—a huge market including all living things. That would have been fine, because it works for critters, humans, kids, and whatever else.
But Reis and Trout were very savvy. Instead of “thinking big,” they narrowed their niche. They positioned the shampoo as just for babies. Their reasoning was that it is so gentle that it won’t make your baby cry if it gets in her eyes.
Now that’s a powerful and very emotional driver. It was the perfect positioning. Johnson & Johnson’s became the #1 baby shampoo worldwide.
Then what happened was something that no one would have guessed. But this is what happens when you become a great marketer. Johnson & Johnson’s Baby Shampoo became the #1 selling adult shampoo, too!
People reasoned, “If it's good enough for babies, and it doesn’t make them cry, it’s good enough for me, because I don’t like shampoo in my eyes either.”
So what can we learn from this and apply to information marketing? In three simple words: Know your niche.
The mistake most people make when they start an online business is to try and expand their niche or widen it. As an example, let's say that you’ve lost 30 pounds and kept it off. You want to create an information product to help others lose weight. Then you start thinking, “All the things that I do to lose weight are actually the same things you do to get really healthy. Why don't I just make a book about health? I'll expand my market. Then it'll be interesting to everyone.” Your information morphs into “How To Be Really Healthy.”
Well that’s good logic, but it’s horrible marketing. It’s DOA…dead on arrival.
Instead, you should stick to your knitting and be narrowing your niche. Your customer doesn’t want something that's good for everyone; they want something that was created just for them. They want to feel like you made it just for them. Ask yourself, “Who could I help lose weight? Men or women? How old are they? Are they married or single? What do they want?”
Answer these questions. Narrow it down to where you’ve identified the core market: “Well, it’s mostly women, and they’re mostly middle aged. They’re overweight and getting insecure. They don’t want their husbands to leave them.”
Now you’ve got a market. You’ve got an information product that focuses in on how to lose weight for middle-aged women so that they’ll become more attractive to their husbands who will in turn never leave them. That’s going to be so much more compelling to potential customers—a hundred or a thousand times as compelling as the generic book about health.
So, there you go. Know your niche. Narrow it down. Base your niche on an emotional driver like Johnson & Johnson did. That’s how you position your information products for success.
About The Author
Neil Asher (http://www.neilasher.com/freestuff.htm) has built five multi-million dollar companies from zero, including one he took to $8 million in sales in under two years. He has created and sold successful franchises in England, Italy, Ireland, Australia and South Africa. Visit his web site for access to 17 FREE videos, 6 FREE books and two hours of audio training, revealing “How To Make BIG Money Selling Information Products On The Internet…Even If You Don’t Have A Website And You’ve Never Sold Anything On The Internet Before.”
by: Neil Asher
i
Those of us involved in information marketing often like to think we are different from traditional marketers. But we can still learn a lot from the experiences of retail advertisers, especially the giants who paved the way in the last century.
One of the basic tenets of mass marketing is something known as “positioning.” In Internet marketing terminology, it’s what we like to call “establishing your niche.”
There’s a classic example of positioning that I’d like to share with you. It involved the company Johnson & Johnson, years ago. I learned about this from Al Reis and Jack Trout, the “positioning guys” who created Johnson & Johnson’s Baby Shampoo.
Anyone who knows this product will agree that Johnson & Johnson’s Baby Shampoo is a great shampoo. They could’ve taken their shampoo and said, “You know what? This is so good. Why don’t we call it “Human Shampoo?” There’s a lot bigger market for human than for babies, right?
Or they could’ve even zoomed out and said, “This is Animal Shampoo.” Humans are animals, too, so why not market it as “critter shampoo.” It’s shampoo for all of life—a huge market including all living things. That would have been fine, because it works for critters, humans, kids, and whatever else.
But Reis and Trout were very savvy. Instead of “thinking big,” they narrowed their niche. They positioned the shampoo as just for babies. Their reasoning was that it is so gentle that it won’t make your baby cry if it gets in her eyes.
Now that’s a powerful and very emotional driver. It was the perfect positioning. Johnson & Johnson’s became the #1 baby shampoo worldwide.
Then what happened was something that no one would have guessed. But this is what happens when you become a great marketer. Johnson & Johnson’s Baby Shampoo became the #1 selling adult shampoo, too!
People reasoned, “If it's good enough for babies, and it doesn’t make them cry, it’s good enough for me, because I don’t like shampoo in my eyes either.”
So what can we learn from this and apply to information marketing? In three simple words: Know your niche.
The mistake most people make when they start an online business is to try and expand their niche or widen it. As an example, let's say that you’ve lost 30 pounds and kept it off. You want to create an information product to help others lose weight. Then you start thinking, “All the things that I do to lose weight are actually the same things you do to get really healthy. Why don't I just make a book about health? I'll expand my market. Then it'll be interesting to everyone.” Your information morphs into “How To Be Really Healthy.”
Well that’s good logic, but it’s horrible marketing. It’s DOA…dead on arrival.
Instead, you should stick to your knitting and be narrowing your niche. Your customer doesn’t want something that's good for everyone; they want something that was created just for them. They want to feel like you made it just for them. Ask yourself, “Who could I help lose weight? Men or women? How old are they? Are they married or single? What do they want?”
Answer these questions. Narrow it down to where you’ve identified the core market: “Well, it’s mostly women, and they’re mostly middle aged. They’re overweight and getting insecure. They don’t want their husbands to leave them.”
Now you’ve got a market. You’ve got an information product that focuses in on how to lose weight for middle-aged women so that they’ll become more attractive to their husbands who will in turn never leave them. That’s going to be so much more compelling to potential customers—a hundred or a thousand times as compelling as the generic book about health.
So, there you go. Know your niche. Narrow it down. Base your niche on an emotional driver like Johnson & Johnson did. That’s how you position your information products for success.
About The Author
Neil Asher (http://www.neilasher.com/freestuff.htm) has built five multi-million dollar companies from zero, including one he took to $8 million in sales in under two years. He has created and sold successful franchises in England, Italy, Ireland, Australia and South Africa. Visit his web site for access to 17 FREE videos, 6 FREE books and two hours of audio training, revealing “How To Make BIG Money Selling Information Products On The Internet…Even If You Don’t Have A Website And You’ve Never Sold Anything On The Internet Before.”
The importance of safe list for Internet marketers
The importance of safe list for Internet marketers by Jim Binzen
There are a lot of companies that resort to internet marketing for better and widespread product promotion and advertisement. The online business owners and companies look for sites to place their ads. A growing trend seen among the internet marketers is the dependence on the usage of safelist. As a matter of fact, a safelist is basically a group of people who agree to receive each others emails. These could be due to several reasons.
In most of the cases a safelist is meant for marketing. The members involved in a safelist enter an agreement to read emails of either side. This is suitable for marketing as a business owner can be assured that his promotions and ad copy will be sent to the people who have a need for them. This will also ensure that he does not end up wasting time and making disinterested people irritate with his promotional e mails.
However, a business owner who wants to opt for safelist should know that it has some advantages and drawbacks. The benefit is that the people who will receive the mails are the ones who are really interested about the service or product. Another advantage of the safe lists is that they are offered to the users for free. Therefore, the new business entrepreneurs can safely opt for the services of safelist. They do not have anything to lose.
But it needs to be kept in mind that a majority of the people involved in safelist are more interested to get people see their ads rather than looking at the ads of others. Besides, if the safelist includes a lot of people everyone who is its member will receive a huge number of emails daily. Therefore, a person who wants to use safelist needs to be creative enough to write catchy headlines that motivate and attract people.
An entrepreneur also needs to select a safelist that suits him the best. While it is true that a large safelist ensures the ad will go to many people, a small one will fetch the user more attention. There are some safe lists that are not free and require the user to pay a membership fee.
It is quite easy to sign up for the services of a safelist. A person needs to select a safelist that is best suited for his needs. The ad copy needs to be appealing enough so that people open it and read the contents. An entrepreneur should not forget to put his name and contact information for the prospective customers in the ad copy. An entrepreneur should rotate the ad in several safelist to reach out to the maximum number of people. If a person is looking for a safelist that will bring his business the maximum output he can count on the services of rainbow marketing system. To know more about the service one should visit rainbowmarketingsystem.com.
About the Author
Jim Binzen is author of this article on Rainbow Marketing System. Find more information about {a href="http://http://www.rainbowmarketingsystem.com"}Safelist here.
There are a lot of companies that resort to internet marketing for better and widespread product promotion and advertisement. The online business owners and companies look for sites to place their ads. A growing trend seen among the internet marketers is the dependence on the usage of safelist. As a matter of fact, a safelist is basically a group of people who agree to receive each others emails. These could be due to several reasons.
In most of the cases a safelist is meant for marketing. The members involved in a safelist enter an agreement to read emails of either side. This is suitable for marketing as a business owner can be assured that his promotions and ad copy will be sent to the people who have a need for them. This will also ensure that he does not end up wasting time and making disinterested people irritate with his promotional e mails.
However, a business owner who wants to opt for safelist should know that it has some advantages and drawbacks. The benefit is that the people who will receive the mails are the ones who are really interested about the service or product. Another advantage of the safe lists is that they are offered to the users for free. Therefore, the new business entrepreneurs can safely opt for the services of safelist. They do not have anything to lose.
But it needs to be kept in mind that a majority of the people involved in safelist are more interested to get people see their ads rather than looking at the ads of others. Besides, if the safelist includes a lot of people everyone who is its member will receive a huge number of emails daily. Therefore, a person who wants to use safelist needs to be creative enough to write catchy headlines that motivate and attract people.
An entrepreneur also needs to select a safelist that suits him the best. While it is true that a large safelist ensures the ad will go to many people, a small one will fetch the user more attention. There are some safe lists that are not free and require the user to pay a membership fee.
It is quite easy to sign up for the services of a safelist. A person needs to select a safelist that is best suited for his needs. The ad copy needs to be appealing enough so that people open it and read the contents. An entrepreneur should not forget to put his name and contact information for the prospective customers in the ad copy. An entrepreneur should rotate the ad in several safelist to reach out to the maximum number of people. If a person is looking for a safelist that will bring his business the maximum output he can count on the services of rainbow marketing system. To know more about the service one should visit rainbowmarketingsystem.com.
About the Author
Jim Binzen is author of this article on Rainbow Marketing System. Find more information about {a href="http://http://www.rainbowmarketingsystem.com"}Safelist here.
Wednesday, July 29, 2009
SEO Best Practices – A Guide For Beginners
SEO Best Practices – A Guide For Beginners
by: Nick Singh
i
When starting out in the world of Internet Marketing, you will find much info on the do’s and don’ts, black hat and white hat, etc. But there are few fundamentals that one needs to grasp before entering the arena of Search Engine Marketing.
There are basically 2 major areas of importance re SEO. Onpage and Offpage. Onpage refers to the quality of your web pages and how Google sees them, and Offpage relates to website popularity around the internet. The more popular the better.
For Onpage, which counts for 20% of SEO, the title tag holds much importance and you can place keywords in this tag (preferably at the front). Google will give more importance to this compared to other page elements so it is good practice to have all web pages formatted with clean, easy to read, title tags.
H1 tags, although not as important as the title tag, is another place to put useful relevant information about a page. These can accompany H2 and H3 tags if there is a need for them, and will make pages more relevant to certain terms that are being targeted.
ALT text serve a useful purpose as those who have seeing difficulties can get to view web pages with ease as they can turn off images and get left with a text version of the main areas of the website. It is good practice to have ALT text on images where users would find it useful.
Meta tags, with the exception of the keywords meta tag, is great for informing the engines as to what are the most important terms the website should be ranked for. The keywords tag isn’t used by Google or Bing anymore, but Yahoo! Still reads this and it is optional whether you would like to add this for the sake of adding.
Implementing the above will provide the basis for increasing Google crawlability and revisit rate to really help rank pages faster and higher in the engines, as this has been proven.
by: Nick Singh
i
When starting out in the world of Internet Marketing, you will find much info on the do’s and don’ts, black hat and white hat, etc. But there are few fundamentals that one needs to grasp before entering the arena of Search Engine Marketing.
There are basically 2 major areas of importance re SEO. Onpage and Offpage. Onpage refers to the quality of your web pages and how Google sees them, and Offpage relates to website popularity around the internet. The more popular the better.
For Onpage, which counts for 20% of SEO, the title tag holds much importance and you can place keywords in this tag (preferably at the front). Google will give more importance to this compared to other page elements so it is good practice to have all web pages formatted with clean, easy to read, title tags.
H1 tags, although not as important as the title tag, is another place to put useful relevant information about a page. These can accompany H2 and H3 tags if there is a need for them, and will make pages more relevant to certain terms that are being targeted.
ALT text serve a useful purpose as those who have seeing difficulties can get to view web pages with ease as they can turn off images and get left with a text version of the main areas of the website. It is good practice to have ALT text on images where users would find it useful.
Meta tags, with the exception of the keywords meta tag, is great for informing the engines as to what are the most important terms the website should be ranked for. The keywords tag isn’t used by Google or Bing anymore, but Yahoo! Still reads this and it is optional whether you would like to add this for the sake of adding.
Implementing the above will provide the basis for increasing Google crawlability and revisit rate to really help rank pages faster and higher in the engines, as this has been proven.
Optimise your online advertising campaign with social media
Optimise your online advertising campaign with social media by Jamie Dawson
Social media is getting so popular these days, they are a force to be reckoned with and an opportunity no one can afford to miss. The news are flooded with stories about Facebook, Twitter, MySpace or some other popular social network, where more and more people seem to spend ever more of their time messaging friends, sharing photos and exchanging updates. However, social media as the name suggests are designed for socialising and entertaining but not commerce so utilising them in your marketing campaign is not straight forward. In this article we will take a quick scan at what you CAN do with blog and twitter to reach audience you cannot through conventional online and offline marketing methods such as classified ads.
Blogging
Set up a blog for your business and regularly post interesting articles that people are going to enjoy reading about. The articles could be about almost anything related to your business: a new trend emerging in your industry, a new product launch or a change in your policies. Although you must be very careful and considerate about what you write as the articles will represent the opinions of your company.
You can then promote your blog through conventional online marketing methods such as directory submission and forum postings. It will be a second platform after your main website to draw in additional traffic. Almost all major companies have their own blog, which they use to as the medium to release information to the public. As a result, their blogs are often closely followed by many people interested in their products and services.
Twittering
Twitter is a micro-blogging website where users can share messages that are shorter than 140 characters. Updates can be posted via their website or through a mobile phone. More and more people are starting to use to keep their friends informed about what they are doing. You can create a profile and get more people to 'follow' you. When someone follows you, your updates will be sent to them so the more 'followers' you have, the greater impact your messages will have.
Social media is getting so popular these days, they are a force to be reckoned with and an opportunity no one can afford to miss. The news are flooded with stories about Facebook, Twitter, MySpace or some other popular social network, where more and more people seem to spend ever more of their time messaging friends, sharing photos and exchanging updates. However, social media as the name suggests are designed for socialising and entertaining but not commerce so utilising them in your marketing campaign is not straight forward. In this article we will take a quick scan at what you CAN do with blog and twitter to reach audience you cannot through conventional online and offline marketing methods such as classified ads.
Blogging
Set up a blog for your business and regularly post interesting articles that people are going to enjoy reading about. The articles could be about almost anything related to your business: a new trend emerging in your industry, a new product launch or a change in your policies. Although you must be very careful and considerate about what you write as the articles will represent the opinions of your company.
You can then promote your blog through conventional online marketing methods such as directory submission and forum postings. It will be a second platform after your main website to draw in additional traffic. Almost all major companies have their own blog, which they use to as the medium to release information to the public. As a result, their blogs are often closely followed by many people interested in their products and services.
Twittering
Twitter is a micro-blogging website where users can share messages that are shorter than 140 characters. Updates can be posted via their website or through a mobile phone. More and more people are starting to use to keep their friends informed about what they are doing. You can create a profile and get more people to 'follow' you. When someone follows you, your updates will be sent to them so the more 'followers' you have, the greater impact your messages will have.
instantplugnpay
Hi
I Know you have probably heard the term:
"You Haven't seen anything like this before"
a thousand times, so rather than me say it to you, see
what other people are saying.
"This is THE no work for Mom site. It's Brilliant"
"It will make you money in spite of any lack of skills"
"Everybody should be able to make a lot of money here."
"I knew it was going to be good, but not even in my wildest
dream did I expect it to be what it is..."
"A top notch opportunity that anyone can set up"
"Even Anyone without any knowledge of websites, marketing,
etc Will make a monthly Income From This, all hands free!"
"I've never seen another "Turnkey Product Sales System" do
anything close to what Instant Plug N Pay can"
And the 5 star reviews just keep coming.
Okay, I have to say it... You Have NEVER seen anything like
this before!
Kind regards
Andre Girouard
I Know you have probably heard the term:
"You Haven't seen anything like this before"
a thousand times, so rather than me say it to you, see
what other people are saying.
"This is THE no work for Mom site. It's Brilliant"
"It will make you money in spite of any lack of skills"
"Everybody should be able to make a lot of money here."
"I knew it was going to be good, but not even in my wildest
dream did I expect it to be what it is..."
"A top notch opportunity that anyone can set up"
"Even Anyone without any knowledge of websites, marketing,
etc Will make a monthly Income From This, all hands free!"
"I've never seen another "Turnkey Product Sales System" do
anything close to what Instant Plug N Pay can"
And the 5 star reviews just keep coming.
Okay, I have to say it... You Have NEVER seen anything like
this before!
Kind regards
Andre Girouard
Whatever you do, Don't Join InstantPlugNPay.com!!
Well, at least not until you have read this review. My heading was not some ploy to get you to find out what is wrong with InstantPlugNPay.com. Rather, it was meant to get your attention because there are a few things I want you to know before you join.
Okay, so what is InstantPlugNPay.com?
To be totally honest, I cannot fault it any way whatsoever and if you continue reading you will soon find out why...
The concept behind InstantPlugNPay.com is really very simply. It was developed by Craig Haywood (or the blue guy) who is also the owner of highly successful sites like TrackThatAd.com, MyViralPopAds.com, ExitLightBox.com and MyViralSurfer.com
From the above sites you can probably deduct that Craig focuses heavily on Viral Marketing which is good when you consider what he's done with InstantPlugNPay.com
A quick summary of the IPP homepage reveals that IPP is a resell rights product website which integrates with mlm through viral marketing, but that doesn't even begin to lift the layers of nice goodies. In Fact, Jane Mark from JPEAdvertising.com describes it better...
"I know. It's resale rights gone MLM and viral but that doesn't tell half the story. People who have no idea how to sell resale products have it made.
You set it for them You give them autoresponder sales letters and new, jazzy sales pages to work with. You give them all the viral tools to sell the products and they sit back and relax.
They don't have to do a thing. I love it.
They can even let people know by twitter that they have a new product for sale right from the members area by just popping in their twitter information."
Here is how it works...
Every member of IPP get a product store where all products in the store (supplied by Craig) is linked to your own domain name. (which you create free when you join)
Every month Craig ads 3 new products to the store, does the ad copy for you, integrate an auto responder follow-up series for you (which he hosts on your behalf). He also ties viral marketing to every product to ensure your visitors multiplies your selling efforts as well as social network marketing through the means of Twitter Tweets. Btw., if you join IPP Craig also helps you to virally grow your Twitter followers
Now, this is where it gets interesting. This is the first and only program I know of you can make a substantial income from without even paying a dime (although the pro benefits are exceptional...more on that later).
As a free member you will get 50% commission for any product sold from your store. The member who referred you will also get $2 for every product you sell, as will the member who referred them. Going pro makes this even more lucrative.
Every time you sell a product to someone, they will also get an option to join IPP (under you), so this makes it easy to get in more people underneath you, however, Craig has gone the full 9 yards to ensure getting signups is as easy as possible, by also providing you with a tracker that virally promotes itself (in other words, affiliate links you advertise) as well as your IPP products at the same time.
At the same time, you will also have access to all the information of people who buy from your store, which means you can import leads into your auto responder of known buyers.
Going Pro...
I am not going to tell you the price to be a pro member as this violates Craig's terms of service. What I can tell you is that is that it is so low I thought it was a joke, but on a more serious note, it gives you the opportunity to rake in a small fortune every month.
As a pro member you will also earn 100% on all products in your store paid directly to your PayPal account. If you don't have PayPal, Craig also provides you with another option that is globally accepted.
Something which made me realise Craig thought of everything is the pro member affiliate benefit. Since you get 100% profit on products in your store, it is only fitting that you should be able to get affiliates to promote your products for you.
As a pro member, each product in your store is set up with your own affiliate program which pays out 50% to your affiliates and 50% to you. All of this is handled without you having to do anything. The system even recruits affiliates for you.
Final Thoughts...
The InstantPlugNPay.com system is a rare gem. It is a full stay at home program where no skills are required from you. Everything, and I mean everything is done on your behalf.
I know you have probably heard the term: "You've never seen anything like this." a thousand times before, but this time it is true.
This is one program I am giving a rating of 12 out of 10.
Hint: When you log in for the first time, you will be presented with a one time offer to go pro. While you can still upgrade later at a price which is still a joke, I highly recommend you do it when you are presented with the oto as it is the lowest you will ever get it at.
Well, at least not until you have read this review. My heading was not some ploy to get you to find out what is wrong with InstantPlugNPay.com. Rather, it was meant to get your attention because there are a few things I want you to know before you join.
Okay, so what is InstantPlugNPay.com?
To be totally honest, I cannot fault it any way whatsoever and if you continue reading you will soon find out why...
The concept behind InstantPlugNPay.com is really very simply. It was developed by Craig Haywood (or the blue guy) who is also the owner of highly successful sites like TrackThatAd.com, MyViralPopAds.com, ExitLightBox.com and MyViralSurfer.com
From the above sites you can probably deduct that Craig focuses heavily on Viral Marketing which is good when you consider what he's done with InstantPlugNPay.com
A quick summary of the IPP homepage reveals that IPP is a resell rights product website which integrates with mlm through viral marketing, but that doesn't even begin to lift the layers of nice goodies. In Fact, Jane Mark from JPEAdvertising.com describes it better...
"I know. It's resale rights gone MLM and viral but that doesn't tell half the story. People who have no idea how to sell resale products have it made.
You set it for them You give them autoresponder sales letters and new, jazzy sales pages to work with. You give them all the viral tools to sell the products and they sit back and relax.
They don't have to do a thing. I love it.
They can even let people know by twitter that they have a new product for sale right from the members area by just popping in their twitter information."
Here is how it works...
Every member of IPP get a product store where all products in the store (supplied by Craig) is linked to your own domain name. (which you create free when you join)
Every month Craig ads 3 new products to the store, does the ad copy for you, integrate an auto responder follow-up series for you (which he hosts on your behalf). He also ties viral marketing to every product to ensure your visitors multiplies your selling efforts as well as social network marketing through the means of Twitter Tweets. Btw., if you join IPP Craig also helps you to virally grow your Twitter followers
Now, this is where it gets interesting. This is the first and only program I know of you can make a substantial income from without even paying a dime (although the pro benefits are exceptional...more on that later).
As a free member you will get 50% commission for any product sold from your store. The member who referred you will also get $2 for every product you sell, as will the member who referred them. Going pro makes this even more lucrative.
Every time you sell a product to someone, they will also get an option to join IPP (under you), so this makes it easy to get in more people underneath you, however, Craig has gone the full 9 yards to ensure getting signups is as easy as possible, by also providing you with a tracker that virally promotes itself (in other words, affiliate links you advertise) as well as your IPP products at the same time.
At the same time, you will also have access to all the information of people who buy from your store, which means you can import leads into your auto responder of known buyers.
Going Pro...
I am not going to tell you the price to be a pro member as this violates Craig's terms of service. What I can tell you is that is that it is so low I thought it was a joke, but on a more serious note, it gives you the opportunity to rake in a small fortune every month.
As a pro member you will also earn 100% on all products in your store paid directly to your PayPal account. If you don't have PayPal, Craig also provides you with another option that is globally accepted.
Something which made me realise Craig thought of everything is the pro member affiliate benefit. Since you get 100% profit on products in your store, it is only fitting that you should be able to get affiliates to promote your products for you.
As a pro member, each product in your store is set up with your own affiliate program which pays out 50% to your affiliates and 50% to you. All of this is handled without you having to do anything. The system even recruits affiliates for you.
Final Thoughts...
The InstantPlugNPay.com system is a rare gem. It is a full stay at home program where no skills are required from you. Everything, and I mean everything is done on your behalf.
I know you have probably heard the term: "You've never seen anything like this." a thousand times before, but this time it is true.
This is one program I am giving a rating of 12 out of 10.
Hint: When you log in for the first time, you will be presented with a one time offer to go pro. While you can still upgrade later at a price which is still a joke, I highly recommend you do it when you are presented with the oto as it is the lowest you will ever get it at.
Tuesday, July 28, 2009
How to get 48,280 followers on Twitter
Hey
Check this out...
Derrick VanDyke just released this amazing software
to generate clicks, leads, and sales from your
Twitter account.
This is very cool...
http://twitterlistbuilder.com/andregirouard
Regards,
Andre Girouard
Check this out...
Derrick VanDyke just released this amazing software
to generate clicks, leads, and sales from your
Twitter account.
This is very cool...
http://twitterlistbuilder.com/andregirouard
Regards,
Andre Girouard
Synaura new health drink that’s complex to make?
Here is what is listed on one of there sites
AVIA - Not Just Another Juice!
Avia is the next generation in liquid supplements. A formula so advanced that until recently the technology needed to create such a complex supplement did not exist.
A category creator on multiple levels, Avia is first to market what is quickly being hailed as the "Original" super fruit. The Maqui berry has not only been recorded as having the highest ORAC value of any known fruit or berry on earth but also contains the highest levels of polyphenols and anthocyanins which in research studies have been shown to be some of the most powerful antioxidants and anti-inflammatories.
Unlike "juices" on the market today, Avia is much more than just a super fruit or combination of fruits. Avia is in fact a super formula. Scientifically balanced and developed by a leading Harvard Medical doctor, Avia is a look into the future of functional foods.
The Maqui berry fruit, skin and seed are synergistically blended with three additional formulas to create Avia.
The company looks very sharp the sites that they give you are very sharp and it looks like they have a good payment plan very well put together. If you are thinking of giving this company a try and you want to be on top make sure you have all the training that you can get go to http://www.andremlmpro.com and be the top dog in this new company.
Here is what is listed on one of there sites
AVIA - Not Just Another Juice!
Avia is the next generation in liquid supplements. A formula so advanced that until recently the technology needed to create such a complex supplement did not exist.
A category creator on multiple levels, Avia is first to market what is quickly being hailed as the "Original" super fruit. The Maqui berry has not only been recorded as having the highest ORAC value of any known fruit or berry on earth but also contains the highest levels of polyphenols and anthocyanins which in research studies have been shown to be some of the most powerful antioxidants and anti-inflammatories.
Unlike "juices" on the market today, Avia is much more than just a super fruit or combination of fruits. Avia is in fact a super formula. Scientifically balanced and developed by a leading Harvard Medical doctor, Avia is a look into the future of functional foods.
The Maqui berry fruit, skin and seed are synergistically blended with three additional formulas to create Avia.
The company looks very sharp the sites that they give you are very sharp and it looks like they have a good payment plan very well put together. If you are thinking of giving this company a try and you want to be on top make sure you have all the training that you can get go to http://www.andremlmpro.com and be the top dog in this new company.
HOW TO MAKE YOUR BUSINESS "CLICK" WITH PPC ADVERTISING by owezsearch
PPC stands for Pay Per Click - a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser's web page.
In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services - the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it "keyword auctioning"). Advertisers would then pay the bidding price every time a visitor clicks through the website.
PPC advertising is also known under the following names/variations:
· Pay per placement · Pay per performance · Pay per ranking · Pay per position · Cost per click (CPC)
PPC advertising is usually done with the following standard procedures:
1. Setting up an account and/or deposit funds.
2. Creating a keyword list.
3. Choosing (and setting up) an account with a PPC search engine.
4. Bidding on the ad placement, including the search result words or phrases.
5. Writing out an ad copy.
6. Setting up the 'landing pages' for your ads.
7. Placing the advertisement in the search engine.
There are many benefits to Pay Per Click advertising, making it an effective way of promoting a business 'online'. Some of them are listed below:
· Get launched immediately. PPC advertisements are implemented very quickly - they can go 'online' within an hour after winning the bid and paying for it.
· Obtain specific, pre-qualified, and quality traffic. PPC provides you with a quality or a well-targeted traffic. Visitors are narrowed down into 'qualified' people who are actually looking for specific products and/or services that you offer - those who are more likely to become a 'lead' (a convert) and complete a transaction (either by buying your product or subscribing to the service that you are offering.
· Widen your reach. PPC advertising provides additional traffic to your site, aside from the natural or "organic" search engines.
· Track your investment. PPC advertising makes use of a tracking system that will determine exactly who comes to the website and what they do once they arrive - the length of their stay on the site and the number of pages (including the actual pages) that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads).
Below are some important things to consider when planning on a pay per click campaign:
1. Know your product. Take an inventory of the product and/or services that you have to offer (before anything else).
2. Stay within the budget. Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding bidding wars if possible.
3. Bid just right. Know how to bid right - a bid that is too high can exhaust all of your money, while a bid that is too low can make you lose that spot.
4. Watch the bottom line. Measure your profit margin against your spending or expenses. Know when to stop and terminate your PPC program - if you spend more on advertising but have little or no sales at all.
5. Find the right keywords. Decide which keyword phrases to opt and bid for. Do some keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your business. Focus on specific keywords, not on general ones.
6. Write effective ads. A good PPC ad is that which can persuade and move a searcher. There are several approaches to this:
· Discount offers · Testimonials · Celebrity/famous endorsers · Money-back guarantees · Free trials or sample offers · Freebies · Reverse psychology · Major benefits ("Lose weight") · Direct instructions ("Click here")
7. Maintain a professional-looking site. Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple - designed in such a way that it will be easy for visitors to navigate and load. Include contact details to create a good impression among potential customers.
Done properly, PPC advertising can be an effective marketing tool that will maximize the return on your investment.
About the Author
If you would like to search and read more usefull tips, please visit: http://www.owezsearch.com/
PPC stands for Pay Per Click - a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser's web page.
In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services - the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it "keyword auctioning"). Advertisers would then pay the bidding price every time a visitor clicks through the website.
PPC advertising is also known under the following names/variations:
· Pay per placement · Pay per performance · Pay per ranking · Pay per position · Cost per click (CPC)
PPC advertising is usually done with the following standard procedures:
1. Setting up an account and/or deposit funds.
2. Creating a keyword list.
3. Choosing (and setting up) an account with a PPC search engine.
4. Bidding on the ad placement, including the search result words or phrases.
5. Writing out an ad copy.
6. Setting up the 'landing pages' for your ads.
7. Placing the advertisement in the search engine.
There are many benefits to Pay Per Click advertising, making it an effective way of promoting a business 'online'. Some of them are listed below:
· Get launched immediately. PPC advertisements are implemented very quickly - they can go 'online' within an hour after winning the bid and paying for it.
· Obtain specific, pre-qualified, and quality traffic. PPC provides you with a quality or a well-targeted traffic. Visitors are narrowed down into 'qualified' people who are actually looking for specific products and/or services that you offer - those who are more likely to become a 'lead' (a convert) and complete a transaction (either by buying your product or subscribing to the service that you are offering.
· Widen your reach. PPC advertising provides additional traffic to your site, aside from the natural or "organic" search engines.
· Track your investment. PPC advertising makes use of a tracking system that will determine exactly who comes to the website and what they do once they arrive - the length of their stay on the site and the number of pages (including the actual pages) that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads).
Below are some important things to consider when planning on a pay per click campaign:
1. Know your product. Take an inventory of the product and/or services that you have to offer (before anything else).
2. Stay within the budget. Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding bidding wars if possible.
3. Bid just right. Know how to bid right - a bid that is too high can exhaust all of your money, while a bid that is too low can make you lose that spot.
4. Watch the bottom line. Measure your profit margin against your spending or expenses. Know when to stop and terminate your PPC program - if you spend more on advertising but have little or no sales at all.
5. Find the right keywords. Decide which keyword phrases to opt and bid for. Do some keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your business. Focus on specific keywords, not on general ones.
6. Write effective ads. A good PPC ad is that which can persuade and move a searcher. There are several approaches to this:
· Discount offers · Testimonials · Celebrity/famous endorsers · Money-back guarantees · Free trials or sample offers · Freebies · Reverse psychology · Major benefits ("Lose weight") · Direct instructions ("Click here")
7. Maintain a professional-looking site. Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple - designed in such a way that it will be easy for visitors to navigate and load. Include contact details to create a good impression among potential customers.
Done properly, PPC advertising can be an effective marketing tool that will maximize the return on your investment.
About the Author
If you would like to search and read more usefull tips, please visit: http://www.owezsearch.com/
What is Attraction Marketing?
Many people out in the world are looking for a new way of making money some go to school and get higher education and this is nice if there is a field that you are interested in, others spend a lot of money on opening a tradinal store or business and hope that in five years that they make a profit. Others will start a home based business which there are several to choose from, the most popular are mlm’s or known as multi level marketing and there are many of them I’m not sure which was the first one but Amway is one of the first ones I know of along with many others .Now when Amway started not many people had any experience at sales which led to many strange ways of marketing such as home parties, hotel meetings, and making a list of all your friends and family and when you ran out of names you business leaders told you to go out in the world and talk to everyone so you become a walking talking billboard which nobody likes or likes to do. If you really think about it this is not much of a marketing plan and this is the problem especially in today’s world.
Now in today’s world there are many new technologies which can help people in there marketing strategies such as social net working which some call web 2.0 which many old school networkers will not use because they don’t know how to use it or there business leaders tell them not to. Which to me if you are trying to make money in a business and make a life at it and you are not using the net as part of your marketing plan you are leaving a lot of money on the table.
As you will find out attraction marketing is all about putting your self as the expert and using all the tools to get the word out on how to market. Many home based systems have a lot of what it is, when and where but really drop the ball when it comes to how and when you show people how then you will have people lining up around the corner. What I have in the system is training on all aspects on how to set up an on-line marketing system and how to use many marketing ideas that will make you the expert and when you do this that is when the people come
Many people out in the world are looking for a new way of making money some go to school and get higher education and this is nice if there is a field that you are interested in, others spend a lot of money on opening a tradinal store or business and hope that in five years that they make a profit. Others will start a home based business which there are several to choose from, the most popular are mlm’s or known as multi level marketing and there are many of them I’m not sure which was the first one but Amway is one of the first ones I know of along with many others .Now when Amway started not many people had any experience at sales which led to many strange ways of marketing such as home parties, hotel meetings, and making a list of all your friends and family and when you ran out of names you business leaders told you to go out in the world and talk to everyone so you become a walking talking billboard which nobody likes or likes to do. If you really think about it this is not much of a marketing plan and this is the problem especially in today’s world.
Now in today’s world there are many new technologies which can help people in there marketing strategies such as social net working which some call web 2.0 which many old school networkers will not use because they don’t know how to use it or there business leaders tell them not to. Which to me if you are trying to make money in a business and make a life at it and you are not using the net as part of your marketing plan you are leaving a lot of money on the table.
As you will find out attraction marketing is all about putting your self as the expert and using all the tools to get the word out on how to market. Many home based systems have a lot of what it is, when and where but really drop the ball when it comes to how and when you show people how then you will have people lining up around the corner. What I have in the system is training on all aspects on how to set up an on-line marketing system and how to use many marketing ideas that will make you the expert and when you do this that is when the people come
Sunday, July 26, 2009
Subject: <> Blogging Secrets Finally Revealed... How The Top Earners Create Cash w/ Blogs...
Blogging.
One of the most important pieces of the marketing puzzle.
Your blog is where people will come to learn more about
YOU, it's your marketing's central nervous system. I
guarantee that if you're not blogging right now then your
competition will be lightyears ahead of you 6 months from
today and YOU will be out of business.
Here's the good news...
What if I told you that I was able to kidnap an expert blogger,
a guy who has been studying blogging for over 5 years, and
I could bring him to you for F*R*E*E this coming Wednesday?
He's actually agreed to share everything he's learned over
the last 5 years on how to successfully put together a
lead-generating, cash-producing blog that google (and your
bank account) will love!
Check out some of the stuff he'll be sharing out of his
blogging war-chest...
* How to install WordPress on your HostGator or GoDaddy hosting
account so that you have a much better chance at ranking on search
engines and getting 100% free traffic.
* How to set the basic options required to get your blog up and running
so you can get start building your blog today.
* How to add an opt-in box to your blog so you can generate
red-hot laser targeted leads for your business directly from your blog.
* How to install WordPress themes and plugins to make your
blog look professional so that you stand out as an expert.
* Great plugins you can't afford to not have (these won't cost you a dime!)
* And much, much more...
Reserve your seat now!
https://www2.gotomeeting.com/register/334492963
Live Marketing & Training Call for MLMLeadSystemPRO Members and Guests.
Join Us this Wednesday Night and listen live.
9PM Eastern
8PM Central
7PM Mountain
6PM Pacific
Time Converter Link:
http://www.timeanddate.com/worldclock/converter.html
After this Wednesday you'll be able to hit the ground running by
adding a self-hosted WordPress blog to your marketing arsenal.
*** Blogging is HOT right now... we expect this training to be
filled to max capacity before we even go live this Wednesday.
We only have 1,000 spots available so I'd register immediately
and show up at least 10 min before the 9 PM EST on July 29th! ***
See you Wednesday,
Andre Girouard
http://www.andremlmpro.com
(204)798-8522
SKYPE andregirouard
ajg@andremlmpro.com
Blogging.
One of the most important pieces of the marketing puzzle.
Your blog is where people will come to learn more about
YOU, it's your marketing's central nervous system. I
guarantee that if you're not blogging right now then your
competition will be lightyears ahead of you 6 months from
today and YOU will be out of business.
Here's the good news...
What if I told you that I was able to kidnap an expert blogger,
a guy who has been studying blogging for over 5 years, and
I could bring him to you for F*R*E*E this coming Wednesday?
He's actually agreed to share everything he's learned over
the last 5 years on how to successfully put together a
lead-generating, cash-producing blog that google (and your
bank account) will love!
Check out some of the stuff he'll be sharing out of his
blogging war-chest...
* How to install WordPress on your HostGator or GoDaddy hosting
account so that you have a much better chance at ranking on search
engines and getting 100% free traffic.
* How to set the basic options required to get your blog up and running
so you can get start building your blog today.
* How to add an opt-in box to your blog so you can generate
red-hot laser targeted leads for your business directly from your blog.
* How to install WordPress themes and plugins to make your
blog look professional so that you stand out as an expert.
* Great plugins you can't afford to not have (these won't cost you a dime!)
* And much, much more...
Reserve your seat now!
https://www2.gotomeeting.com/register/334492963
Live Marketing & Training Call for MLMLeadSystemPRO Members and Guests.
Join Us this Wednesday Night and listen live.
9PM Eastern
8PM Central
7PM Mountain
6PM Pacific
Time Converter Link:
http://www.timeanddate.com/worldclock/converter.html
After this Wednesday you'll be able to hit the ground running by
adding a self-hosted WordPress blog to your marketing arsenal.
*** Blogging is HOT right now... we expect this training to be
filled to max capacity before we even go live this Wednesday.
We only have 1,000 spots available so I'd register immediately
and show up at least 10 min before the 9 PM EST on July 29th! ***
See you Wednesday,
Andre Girouard
http://www.andremlmpro.com
(204)798-8522
SKYPE andregirouard
ajg@andremlmpro.com
Wednesday, July 22, 2009
Tuesday, July 21, 2009
“Hi, my name is Andre Girouard and I am the creator and author of http://andregirouard.magneticsponsoringonline.com“If you are anything like me…you love the internet and making
Money. I’ll explain a little about how I combined the 2 and changed my life the reason why I started this on line business is because I used to be so sick and tired
Of my 11-7 job working as a wal-mart employee scrubbing floors as a maint. Supervisor. I just hated working all night and trying to have a life during the day.
Working for someone else used to always get on my nerves. And that’s
Why I started my own Internet business online. And why I created this site http://www.andremlmpro.com
Because I want to meet, network, and give back to other newbie entrepreneurs who are in
The same situation just like I was… and hopefully my story can help inspire you to
Discover a better alternative just like I did when I started working from home, being my
Own boss, and making money online. But before I get into all of that… let me just tell
You a little bit more about myself…” I was top of my area LOL at wal-mart as supervisor lots of headaches lots of stuff to do and very little pay. Then I started my own business and was not getting very far.
- I use to market a company replicated website
- I was always trying to convince people to join my business.
- It was a constant struggle and I was chasing people all day.
- I created ZERO profit over 2 years doing business this way.
Sound familiar?!?!
That was 3 years ago.
Then the blinders were lifted...I learned what the top earners were doing (and keeping secretively
From the rest of the 98% of struggling networkers) and a whole new world opened up.
I very quickly learned all the secrets that top mlmers are doing
And what I'm about to show you today...for free.
Making money online is incredibly simple if you know how to do things right...Are you finally
Ready to stop struggling online and Dominate???
Money. I’ll explain a little about how I combined the 2 and changed my life the reason why I started this on line business is because I used to be so sick and tired
Of my 11-7 job working as a wal-mart employee scrubbing floors as a maint. Supervisor. I just hated working all night and trying to have a life during the day.
Working for someone else used to always get on my nerves. And that’s
Why I started my own Internet business online. And why I created this site http://www.andremlmpro.com
Because I want to meet, network, and give back to other newbie entrepreneurs who are in
The same situation just like I was… and hopefully my story can help inspire you to
Discover a better alternative just like I did when I started working from home, being my
Own boss, and making money online. But before I get into all of that… let me just tell
You a little bit more about myself…” I was top of my area LOL at wal-mart as supervisor lots of headaches lots of stuff to do and very little pay. Then I started my own business and was not getting very far.
- I use to market a company replicated website
- I was always trying to convince people to join my business.
- It was a constant struggle and I was chasing people all day.
- I created ZERO profit over 2 years doing business this way.
Sound familiar?!?!
That was 3 years ago.
Then the blinders were lifted...I learned what the top earners were doing (and keeping secretively
From the rest of the 98% of struggling networkers) and a whole new world opened up.
I very quickly learned all the secrets that top mlmers are doing
And what I'm about to show you today...for free.
Making money online is incredibly simple if you know how to do things right...Are you finally
Ready to stop struggling online and Dominate???
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